In a recent Snapshot Survey conducted by EGIA, they found that 72% of companies are likely to adjust their own strategies based on what their competition is doing in the market. This is an alarming statistic as only 7% of the contractors surveyed actually purchased anything from the competitor, yet 68% of respondents say they monitor their competitors price.
Why would you even consider changing your strategy or competitive pricing if you don't truly know what is happening during the sales call?
Whether you're just starting your business or trying to increase your sales revenue, it's important to know what your competition is doing.
With in-home sales, it is very difficult to know what really happens during a sales call. The customer may share the competitors price, but you rarely get to hear about the "other things" they are doing to win the job.
That's were we come in. We are the industry's first HVAC Mystery Shoppers. We do all the work for you by creating a real world sales environment, inviting both you and your competition into the home to present to us. We meticulously record the processes, we gather competitive pricing and finish by providing a report on where you need to improve to capitalize on your competitors weaknesses.
Lets face it, every market is a little bit different. What works well in Miami, might not work as well in San Diego. So why is almost all HVAC sales training offered today the same?
With 68 years of combined retail, in-home and distributor sales experience, we know the questions to ask, we know how to rate the experience and we know how to teach your team to beat your competition. Knowing your market, knowing your customers, and knowing your competition is a sure way to boost your closing rates and your average ticket. Our track record proves that clear communication and expert collaboration will boost your bottom line.